Ever since she was young, making clothes has been all Selina's wanted to do. She had different jobs throughout school in order to pay for sewing, pattern making, and sketching classes, as well as saving for startup capital.
Through her years of experience in the Egyptian fabric and the fashion atelier market, she's noticed an increase in prioritization of profit maximization and minimizing costs, neglecting the fabric quality, the craftsmanship of it's labor, and most importantly the integrity of having it's own unique designs and pieces. She recognized a gap in the market for customers who value premium timeless quality pieces that last for years.
People yearn for a sense of freedom, love, and a new beginning, and the little details that Selina Selim Co. pays attention to, embody that feeling it's customers are looking and come back repeatedly for.